Buyers confused about high definition – both HD DVD and Blu-ray risk history
The protracted confrontation between optical formats is confusing consumers and leading to negative consequences for the industry, the source claims, citing findings from the recent International Broadcast Conference.
Industry representatives shared numerous complaints from consumers who are dissatisfied with the situation in the market, where a bloodless war between HD DVD and Blu-ray Disc has been going on for the past year. Recall that one opposing side is led by Toshiba, the creator of HD DVD, and on the other – by Sony, which offered Blu-ray.
Interestingly, the palliative Total HD solution proposed by Time Warner, which attempts to combine the two formats in one medium, according to experts, only complicates the matter – in fact, it does not solve the problem, but only gives consumers another choice. In addition, the Total HD disc, which is a sandwich of HD DVD and Blu-ray Disc, is likely to be smaller in volume than any of the original discs, and more expensive in price.
Jim Bottoms of Understanding & Solutions summed up the discussion with the words: “The longer the confusion for mainstream consumers, the more they want one format. If the market does not offer one format in the next year and a half, consumers will begin to lose interest… There is a real danger that all costs [for the creation and promotion of formats] will be lost “.
Of course, not all of Bottoms’ colleagues share this view. According to some of them, the struggle between formats will continue until 2021, when approximately 40% of families in the United States will already have at their disposal video equipment that supports high-definition video. By then, the market will be split 60/40 between Blu-ray and HD DVD.
Source: EE Times