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Panasonic expects blue laser to have 10% of optical drive market next year

Masayuku Kozuka, director of storage strategy at Matsushita Electric Industrial (Panasonic), believes next year will see a significant increase in the market position of Blu-ray Disc and HD DVD formats.

According to his forecasts, the share of such drives will rise from less than 1% this year to 10% – next.

In terms of price dynamics for Blu-ray recorders, Kozuka calls the following figures: in 2021, the average price of such a device was $ 1,000, this time it dropped to 800, and in the next it will be set at $ 500.

The reserve for lower prices is an increase in the percentage of yield of suitable chipsets and diodes for new generation drives.

One of the driving forces behind Blu-ray and HD DVD promotion, according to Panasonic, will be the Japanese market. The share of household players / recorders supporting one of the HD formats was 14.6% in the Land of the Rising Sun market in 2021, has grown to 20% this year and is expected to reach half of total sales in the next.

Another factor in the growth of the share of “blue laser” will be the reduction of Toshiba prices for its HD DVD products to $ 100-200.

Source: DigiTimes

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